Well here we are after what seems like an age of tweaking, the Oxford Dictionaries Quick Search app is finally available for installation. It can be found on the iTunes website here, and on Google Play here. The Windows Phone 8 version should with luck be out in a few days.
As the developer of course I'm going to say it's a brilliant app, but that would verge on shameless astroturfing. What I can say is that it's a simple and lightweight free English dictionary look-up app that I hope users will find useful.
Under the hood, it's a client for the Oxford Dictionaries API. This of course means that it requires a data connection to run, but does give the advantage of the app taking very little space and providing the most comprehensive and up-to-date dictionary entries. Though it's hardly a novel use for the API it does demonstrate the functionality and speed of the service, as well as the ease with which the API can be developed against.
The app uses the PhoneGap cross-platform HTML5 app framework with jQuery and jQuery Mobile providing the Javascript heavy lifting and user interface respectively. These packages have allowed us to deploy the app on three platforms in quick succession with minimal investment, something we could not have done had we been required to write all three versions natively. The quirks of the different HTML5 implementations have caused us a few headaches along the way, but not significantly more than web developers are used to when dealing with different browsers.
It's been interesting to compare side-by-side the ease of development on the different mobile platforms. Android is the easiest as you'd expect, but with a Wild West of devices and OS versions out there it needs to be. We've been scouring our colleagues for odd Android versions and form factors to try our app on, yet I'm sure we've not tried them all. In particular we decided that with 25% or thereabouts of the Android market we couldn't abandon support for version 2.3, so we've had to contend with its incomplete font support and sometimes shaky HTML5 implementation.
iOS by comparison with a set number of devices should be easy to develop for but starts to become more effort due to the stringent demands of Apple. Attaching different iOS devices to our development environment can at times be a challenge, and the ballooning demand for supporting resources such as splash screens, icons and screenshots for different resolutions and OS versions sometimes feels as though it is getting out of hand. However the App Store approval process was much quicker than we expected it to be.
The Windows Phone 8 development environment shows Microsoft's typical attention to detail. The supporting resource requirements are well-thought-out, getting the app on a device is straightforward, and the free version of Visual Studio is a delight to use. However the fact it would only run on 64 bit Windows 8 seems rather strange, and Microsoft have not quite shed their reputation for quirky HTML environments. I didn't expect the problem we had with an animated GIF loading spinner, for instance.
So it's been an interesting experience. I'd recommend PhoneGap to anyone wanting quick development of multi-platform mobile apps, though it's provided a few learning experiences of its own.
Wednesday, 13 November 2013
Tuesday, 5 November 2013
Fixed jQuery Mobile footers on Windows Phone 8
Here's a solution to something which baffled me for a while: making a jQuery Mobile footer that stayed at the bottom of the screen and didn't scroll away with the content in a PhoneGap app on Windows Phone 8.
jQuery Mobile is usually pretty good at making fixed footers. The code below works fine on Android, using data-role and data-position attributes on the footer div.
<body>
<div id="container" data-role="page" data-theme="f">
<div id="header" data-role="header" data-position="fixed" data-tap-toggle="false">
Header content here
</div><!-- /header -->
<div id="content" data-role="content">
Page content here
</div><!-- /content -->
<div data-role="footer" data-position="fixed" id="footer" data-tap-toggle="false">
Footer content here
</div><!-- /footer -->
</div><!-- /page -->
</body>
Unfortunately, on Windows Phone 8 it places the footer at the base of the screen but does not allow the content to scroll underneath it. Thus your footer scrolls up the screen with the content, hiding a bit of content as it goes and looking really horrible.
You might think breaking out of jQuery Mobile by losing the data-role and data-position attributes and then applying a fixed position and a z-index to your footer would do the job. After all, it's the standard fix for some of jQuery Mobile's footer quirks on iOS. But sadly all that does on WP8 is anchor the footer to the bottom of the page rather than the bottom of the screen, resulting in a long scroll to see it. Less obviously broken, but still not what we want.
My solution then was to apply a fixed height to the content div and allow the default WP8 overflow:auto; CSS to make its content scroll out of sight beneath it. I removed the data-role and data-position attributes from the footer and used a little piece of javascript to calculate the height of the content div from the heights of the surrounding divs and set it. Not necessarily the most elegant solution, but one that should reliably work across a range of devices.
<body>
<div id="container" data-role="page" data-theme="f">
<div id="header" data-role="header" data-position="fixed" data-tap-toggle="false">
Header content here
</div><!-- /header -->
<div id="content" data-role="content">
Page content here
</div><!-- /content -->
<div data-role="footer">
Footer content here
</div><!-- /footer -->
</div><!-- /page -->
<script>
//NB the code below references jQuery, not included in this HTML for simplicity
var headerSpace = parseInt($('#header').css("height")) + parseInt($('#header').css("marginTop")) + parseInt($('#header').css("marginBottom")) + parseInt($('#header').css("paddingTop")) + parseInt($('#header').css("paddingBottom"));
var contentSpace = parseInt($('#content').css("marginTop")) + parseInt($('#content').css("marginBottom")) + parseInt($('#content').css("paddingTop")) + parseInt($('#content').css("paddingBottom"));
var footerSpace = parseInt($('#footer').css("height")) + parseInt($('#footer').css("marginTop")) + parseInt($('#footer').css("marginBottom")) +
parseInt($('#footer').css("paddingTop")) + parseInt($('#footer').css("paddingBottom");
var contentHeight = window.innerHeight-headerSpace-contentSpace-footerSpace;
$('#content').css("height", contentHeight + "px");
</script>
</body>
I hope this helps put you on the right path. There seems to be frustratingly little documentation out there on what WP8 does and does not support, and on workarounds for what seem to be common problems. With luck this fix has plugged one such hole.
jQuery Mobile is usually pretty good at making fixed footers. The code below works fine on Android, using data-role and data-position attributes on the footer div.
<body>
<div id="container" data-role="page" data-theme="f">
<div id="header" data-role="header" data-position="fixed" data-tap-toggle="false">
Header content here
</div><!-- /header -->
<div id="content" data-role="content">
Page content here
</div><!-- /content -->
<div data-role="footer" data-position="fixed" id="footer" data-tap-toggle="false">
Footer content here
</div><!-- /footer -->
</div><!-- /page -->
</body>
Unfortunately, on Windows Phone 8 it places the footer at the base of the screen but does not allow the content to scroll underneath it. Thus your footer scrolls up the screen with the content, hiding a bit of content as it goes and looking really horrible.
You might think breaking out of jQuery Mobile by losing the data-role and data-position attributes and then applying a fixed position and a z-index to your footer would do the job. After all, it's the standard fix for some of jQuery Mobile's footer quirks on iOS. But sadly all that does on WP8 is anchor the footer to the bottom of the page rather than the bottom of the screen, resulting in a long scroll to see it. Less obviously broken, but still not what we want.
My solution then was to apply a fixed height to the content div and allow the default WP8 overflow:auto; CSS to make its content scroll out of sight beneath it. I removed the data-role and data-position attributes from the footer and used a little piece of javascript to calculate the height of the content div from the heights of the surrounding divs and set it. Not necessarily the most elegant solution, but one that should reliably work across a range of devices.
<body>
<div id="container" data-role="page" data-theme="f">
<div id="header" data-role="header" data-position="fixed" data-tap-toggle="false">
Header content here
</div><!-- /header -->
<div id="content" data-role="content">
Page content here
</div><!-- /content -->
<div data-role="footer">
Footer content here
</div><!-- /footer -->
</div><!-- /page -->
<script>
//NB the code below references jQuery, not included in this HTML for simplicity
var headerSpace = parseInt($('#header').css("height")) + parseInt($('#header').css("marginTop")) + parseInt($('#header').css("marginBottom")) + parseInt($('#header').css("paddingTop")) + parseInt($('#header').css("paddingBottom"));
var contentSpace = parseInt($('#content').css("marginTop")) + parseInt($('#content').css("marginBottom")) + parseInt($('#content').css("paddingTop")) + parseInt($('#content').css("paddingBottom"));
var footerSpace = parseInt($('#footer').css("height")) + parseInt($('#footer').css("marginTop")) + parseInt($('#footer').css("marginBottom")) +
parseInt($('#footer').css("paddingTop")) + parseInt($('#footer').css("paddingBottom");
var contentHeight = window.innerHeight-headerSpace-contentSpace-footerSpace;
$('#content').css("height", contentHeight + "px");
</script>
</body>
Thursday, 24 October 2013
There will be no iPad killer
This week brought the news that Nokia have launched their long-rumoured tablet running Windows RT. Despite their woes of the last few years when it came to understanding what their consumers wanted, when Nokia get their act together they are still capable of making some of the best hardware there is. It's by all accounts a decent effort, and the word is if you want an RT tablet it's the one to get.
The trouble is, it wasn't long while reading about the new Nokia that I read the dreaded phrase "iPad killer". And it looks as if Nokia and Microsoft themselves believe that description because they've priced it in iPad territory, at just under 500 quid with a keyboard.
I can't remember when I first heard a device described as an iPad killer. Probably not long after the iPad came out. Just for fun I tried to remember a few of the devices once described as iPad killers. Here they are, just a few of many.
The trouble is, it wasn't long while reading about the new Nokia that I read the dreaded phrase "iPad killer". And it looks as if Nokia and Microsoft themselves believe that description because they've priced it in iPad territory, at just under 500 quid with a keyboard.
I can't remember when I first heard a device described as an iPad killer. Probably not long after the iPad came out. Just for fun I tried to remember a few of the devices once described as iPad killers. Here they are, just a few of many.
- HP WebPad
- Motorola Xoom
- BlackBerry PlayBook
- Toshiba Thrive
- Sony S1
- Microsoft Surface RT
- Samsung Galaxy Tab (the original one)
All of these were launched with a fanfare and priced against the Apple product, yet with the possible exception of the Samsung flopped and sank without trace. The BlackBerry and the HP were both particularly nice devices, yet they both ended up being sold at fire-sale prices. The HP famously flopped so badly that HP dumped WebOS overnight and pulled out of the tablet business. Evidently being an iPad killer is a tough business.
Here's the thing. Despite what the fanbois will tell you, the iPad isn't anything special. All it's got is the Apple logo and all those apps, otherwise its hardware is not too different to its competitors. But the consumers don't care about the niceties of different processors or display technologies (beyond Apple's rather meaningless "retina" marketing fluff), they just know they don't want the tablet equivalent of a Betamax video. So if they're asked to pay iPad money for something that isn't an iPad they'll know a risky deal when they see one and walk away. Meanwhile each successive marketing team makes the mistake of believing their own hype and yet another device heads towards the dustbin.
So sadly the Nokia tablet will fail. It will do so on price alone, without that consideration the Microsoft Metro interface is a joy to use and Nokia hardware is beautiful. If they forgot the iPad and sold it for half the price it would be an unexpected success, as it is it'll be yet another tombstone in the iPad killer Boot Hill. You'd think a company and an OS vendor desperate for market share at all costs would think about that.
The title of this piece is "There will be on iPad killer". That's not to say that the iPad will never lose its place as the tablet to own, more that as Apple lose the ability to give it meaningful differentiation its position will inevitably be eroded by ever cheaper and more numerous competition. If I were marketing a tablet I'd rather my device beat that competition than took a pop at the iPad. Let the fanbois have it.
Monday, 22 July 2013
Letter to Tony Baldry MP on internet filtering
David Cameron has picked up the torch of savior of the nation from internet porn. I think that this, like so many other pronouncements from politicians on the subject of the internet, is largely a piece of think-of-the-children soundbite politics based on little or no knowledge of the subject.
Because I think there is a real risk of this escalating into an unacceptable level of interference in the workings of the internet I penned the following letter (slightly edited to remove a personal reference) this morning to my MP, Tony Baldry. It won't change anything on its own but since MPs judge the strength of feeling on an issue by the size of their postbag it might have some effect.
Because I think there is a real risk of this escalating into an unacceptable level of interference in the workings of the internet I penned the following letter (slightly edited to remove a personal reference) this morning to my MP, Tony Baldry. It won't change anything on its own but since MPs judge the strength of feeling on an issue by the size of their postbag it might have some effect.
J. W. ListThanks,Now *please* do not reply to this with the default "Think of the children" argument beloved of politicians. It has become such a cliché that there is an entire genre of internet memes devoted to making fun of it. As an industry we are already thinking of the children as I hope I've demonstrated above. Instead I'd urge you and your colleagues to be cautious when making moral pronouncements with respect to the internet, and to seek technical advice before indulging in soundbite politics.I'm a search engine and web language specialist by trade. I have worked in the past for Google and in our local web and search engine marketing industry and my current job is with a large publishing house. I make huge web sites of scholarly content and ensure that the search engines see them in the best light.Dear Tony,I'm mailing you today to express my professional concern as a constituent about the Prime Minister's proposals recently on internet pornography. I feel they owe more to soundbite politics and the readers of the Daily Mail than they do to practicality and they risk placing a burden on the UK internet industry at a time of economic turmoil.I am concerned because I feel that the Prime minister is indulging in soundbite politics without first ensuring that what he is proposing is either practical or not already in place. He's made several points as I understand it: filtering of search terms, internet filtering software, and banning extreme porn including rape scenes. I'll address each one from a professional perspective.The proposal with respect to filtering search terms is that the search engines block offensive terms. So a search for porn might give the user a warning page and no results. I feel that this is a noble intent, but ultimately doomed. As a lexicographer will tell you language does not obligingly stay in one place. The porn consumers and their industry will move their vocabulary faster than those blocking terms can react, and we risk a situation similar to that of the "legal highs" industry in which new drug chemicals have to be individually identified and banned at a snail's pace. Something tells me that the Government will not expect to bear the cost of this process, so the internet industry will face yet another unnecessary burden following in the footsteps of confusion over accessibility requirements and the European cookie law.I feel that the Prime Minister can not have set up a personal Internet connection in recent years. If he had, he'd know that they already come with filtering software. As part of my job I need to turn mine off from time to time, so I'm fully aware of their existence. It is possible that there is not a legal requirement for them to be turned on, but by my experience internet providers turn them on by default anyway.The Government has already enacted a ban on extreme porn, and child porn has been illegal for decades. The online trade in child porn material left the web for other forms of internet traffic in the 1990s and if it is traded online it is not done so in a form that can be blocked by filtering software or search engines. Paedophiles already have a huge amount of law enforcement effort directed at them. Extreme porn may be more visible - It's hardly a subject in which I'm an expert - but I seem to remember that the Government has made something of a fool of itself when it has tried to prosecute people for its possession.Of course the illegal end of the porn industry must be dealt with. And it makes sense to ensure that an ISP filtered Internet is available for youngsters. My point is that most of what is needed to do this is already in place, and the Prime Minister risks making a fool of himself by indulging in one of the Conservative Party's periodic episodes of wrapping itself in morality. You will remember John Major's "Back to Basics" campaign and its somewhat dismal effect on the electorate as a string of scandals engulfed the party, with a series of allegations relating to paedophile politicians and the Wrexham children's home doing the rounds I feel history could repeat itself.
Saturday, 12 January 2013
A month with an Intel smartphone: Motorola RAZR i review
It's been a month since I received my upgrade from Orange, a shiny new Motorola Razr i. I swore I'd never touch another Motorola after being caught out when they didn't upgrade my DEXT beyond Android 1.5 despite releasing version 2.1 for its American counterpart, but here I am suckered into owning another Moto.
So why did I pick the Razr i over the competition? After all, there are a whole slew of rather good phones out there at the moment and this one might seem a little of an outsider.
At this point most phone reviews go into a great long spiel about the minutiae of differences between near-identical smartphones, talking about screen technologies, fractions of a millimetre in device thickness, minor screen size variations and pointless manufacturer-installed software bling. But it's a futile exercise. Within reason, pretty much all phones at a particular price point are functionally identical; one black slab these days is fairly interchangeable with another of similar specification. What matters in a phone is this: will it run my apps quickly enough and will its hardware ever let me down? In more specific terms, is it OK for making calls, does it run a decent operating system, does it have a reasonably quick processor, and does it have a decent camera for its price? And if it satisfies those criteria and doesn't come with an outrageous price tag, that's all that needs to be said. If you want a traditional review of the Razr i then most tech sites should have one by now, meanwhile here are my impressions as a user.
So here are the basics: Build on the Razr i is good, it feels solid with an aluminium frame, Kevlar back and Gorilla glass front. The screen is an OLED job, nice and bright with plenty of space and resolution for desktop site browsing. It's far better than my DEXT was at getting 3G signals in rural areas and it doesn't lose calls as frequently. It's not quite as good as most Nokias at conjuring signals out of nothing though. The OS is Android 4.0, thankfully without Moto's awful MotoBlur interface, and an upgrade to 4.1 is promised. As a DEXT owner that brings forth hollow laughter, but at least by the time 4.0 feels old there will be third party ROMs available for it. The camera is not as good as those on the best phones on the market but it is perfectly acceptable for the price and has a few tricks up its sleeve, of which more later.
The Razr i's party piece and the feature that attracted me to it though is its processor. It has an Intel processor rather than the more common ARM, and it is one of the first Intel-powered phones to move forward from the Intel reference design.
The Intel processor in the Razr i is a single core device as opposed to the the multicore configurations usually found in ARM phones. It makes up for this with a faster clock speed, at 2GHz nearly twice that of its ARM competition, and enough to run Android and its apps at a truly blistering pace.
An Android phone with this processor faces two problems, and on how well Intel have tacked them will ride the success or failure of their push into smartphones. First, the Intel instruction set is not the same as the ARM instruction set so there might be an expectation of software incompatibilities with Android apps designed and tested on ARM devices. And second, such a high clock speed might be expected to shorten battery life as faster processors run hotter than slower ones.
Based on a month with an Intel smartphone I think they've done a pretty good job. On software incompatibilities there has been no issue save for the unavailability of one app, BBC iPlayer. Since this depends on Flash, a dead mobile technology if ever there was one, I can forgive them for this. In fact the lack of Intel support rather proves that Flash is dead on mobile, for if it was still alive it would surely have been ported by any of the rather large parties involved.
And on the power consumption front I think they've succeeded too. Intel have a lot of experience in their more traditional markets making silicon that adapts its clock speed and thus power consumption for portable use, and this has resulted in a phone that I need to charge every other day in general usage. Considering that it's not uncommon for smartphones to barely last a day on one charge, that's pretty damn good.
The camera is one of the make-or-break pieces of hardware in a phone for me. In hardware terms the Razr i's sensor is not as good as some of its competition, at 8Mp it lacks the resolution of more expensive phones and its lens is nothing to shout about. But that said the hardware is perfectly acceptable, and the way it has been implemented makes it stand apart from other phones in its price bracket.
This camera is fast. Really fast. And it has a mode in which it starts from sleep mode with a single press of the shutter button. I can wave goodbye to fiddling with an unlock sequence to take a picture, to those camera phone pictures that failed to catch fast moving subjects due to shutter lag, or that embarrassing wait while the phone saved your latest JPEG. Press the Razr i's shutter button, and that's the photo taken and saved. No messing about, on to the next one. As someone who takes a lot of camera phone pictures, that has changed the way I use my phone, it really is a point-and-shoot device.
There's only one feature of the camera software that sticks out from the crowd; it has an HDR mode. HDR, for the uninitiated stands for High Dynamic Range, and it refers to composite photographs created from multiple shots of the same scene at different exposures to ensure that all parts of the scene are at optimum exposure.
The trouble with HDR is that like all new toys there is a tendency to push it a little too far. Thus if you search Flickr for HDR pictures you'll find reams of startlingly garish pictures in which the photographers have turned the software up to 11 without considering whether or not it makes a better picture. Thus those three letters don't always instill confidence, they usually mean something a little painful to look at.
The HDR mode on the Razr i is fortunately not turned up to 11. Usually it brings out the detail in shadowed areas of your scene and results in a brighter picture. Exactly what you want from a snapshot camera. However, it sometimes produces a picture with a bit too strong an HDR effect, and at other times it has problems mixing the different exposures. So I find it broadly useful, but sometimes capable of getting it wrong
Here are some example pictures: First, an outdoor shot in bright sunlight. HDR above, no HDR below. Probably the camera at its point-and-shoot best, it may not be capturing the nuances of a professional model but as a snapshot camera it produces pictures that are bright and full of detail.
Here the scene is a little more challenging, an overcast day and a tree against the sky. Again the HDR is the upper picture. It's done a good job with the pub, but straight away you can see in the branches of the tree that the HDR algorithm is having problems deciding which exposure to use.
Now we're pushing the camera to the limit with a night-time shot. As expected, there is plenty of noise present in these images. However, the left-hand HDR image does manage to pull out more detail, for instance the car numberplate is legible.
So would I recommend the Razr i to a friend? After all the market is very crowded at that level and there are some real contenders, why buy something a little off-the-wall when you can have a Nexus 4, for example? The answer's simple. I'd recommend the Razr i to someone who wanted a quick phone with a very quick camera and had it on offer as a carrier upgrade. For someone paying up front for a phone I'd suggest they look at getting a phone with a cast-iron guarantee of receiving Android upgrades while its technology can support them.Sorry Moto, you've made a really great phone here, but I still can't forget your cavalier attitude to Android upgrades in the past.
So why did I pick the Razr i over the competition? After all, there are a whole slew of rather good phones out there at the moment and this one might seem a little of an outsider.
At this point most phone reviews go into a great long spiel about the minutiae of differences between near-identical smartphones, talking about screen technologies, fractions of a millimetre in device thickness, minor screen size variations and pointless manufacturer-installed software bling. But it's a futile exercise. Within reason, pretty much all phones at a particular price point are functionally identical; one black slab these days is fairly interchangeable with another of similar specification. What matters in a phone is this: will it run my apps quickly enough and will its hardware ever let me down? In more specific terms, is it OK for making calls, does it run a decent operating system, does it have a reasonably quick processor, and does it have a decent camera for its price? And if it satisfies those criteria and doesn't come with an outrageous price tag, that's all that needs to be said. If you want a traditional review of the Razr i then most tech sites should have one by now, meanwhile here are my impressions as a user.
So here are the basics: Build on the Razr i is good, it feels solid with an aluminium frame, Kevlar back and Gorilla glass front. The screen is an OLED job, nice and bright with plenty of space and resolution for desktop site browsing. It's far better than my DEXT was at getting 3G signals in rural areas and it doesn't lose calls as frequently. It's not quite as good as most Nokias at conjuring signals out of nothing though. The OS is Android 4.0, thankfully without Moto's awful MotoBlur interface, and an upgrade to 4.1 is promised. As a DEXT owner that brings forth hollow laughter, but at least by the time 4.0 feels old there will be third party ROMs available for it. The camera is not as good as those on the best phones on the market but it is perfectly acceptable for the price and has a few tricks up its sleeve, of which more later.
The Razr i's party piece and the feature that attracted me to it though is its processor. It has an Intel processor rather than the more common ARM, and it is one of the first Intel-powered phones to move forward from the Intel reference design.
The Intel processor in the Razr i is a single core device as opposed to the the multicore configurations usually found in ARM phones. It makes up for this with a faster clock speed, at 2GHz nearly twice that of its ARM competition, and enough to run Android and its apps at a truly blistering pace.
An Android phone with this processor faces two problems, and on how well Intel have tacked them will ride the success or failure of their push into smartphones. First, the Intel instruction set is not the same as the ARM instruction set so there might be an expectation of software incompatibilities with Android apps designed and tested on ARM devices. And second, such a high clock speed might be expected to shorten battery life as faster processors run hotter than slower ones.
Based on a month with an Intel smartphone I think they've done a pretty good job. On software incompatibilities there has been no issue save for the unavailability of one app, BBC iPlayer. Since this depends on Flash, a dead mobile technology if ever there was one, I can forgive them for this. In fact the lack of Intel support rather proves that Flash is dead on mobile, for if it was still alive it would surely have been ported by any of the rather large parties involved.
And on the power consumption front I think they've succeeded too. Intel have a lot of experience in their more traditional markets making silicon that adapts its clock speed and thus power consumption for portable use, and this has resulted in a phone that I need to charge every other day in general usage. Considering that it's not uncommon for smartphones to barely last a day on one charge, that's pretty damn good.
The camera is one of the make-or-break pieces of hardware in a phone for me. In hardware terms the Razr i's sensor is not as good as some of its competition, at 8Mp it lacks the resolution of more expensive phones and its lens is nothing to shout about. But that said the hardware is perfectly acceptable, and the way it has been implemented makes it stand apart from other phones in its price bracket.
This camera is fast. Really fast. And it has a mode in which it starts from sleep mode with a single press of the shutter button. I can wave goodbye to fiddling with an unlock sequence to take a picture, to those camera phone pictures that failed to catch fast moving subjects due to shutter lag, or that embarrassing wait while the phone saved your latest JPEG. Press the Razr i's shutter button, and that's the photo taken and saved. No messing about, on to the next one. As someone who takes a lot of camera phone pictures, that has changed the way I use my phone, it really is a point-and-shoot device.
There's only one feature of the camera software that sticks out from the crowd; it has an HDR mode. HDR, for the uninitiated stands for High Dynamic Range, and it refers to composite photographs created from multiple shots of the same scene at different exposures to ensure that all parts of the scene are at optimum exposure.
The trouble with HDR is that like all new toys there is a tendency to push it a little too far. Thus if you search Flickr for HDR pictures you'll find reams of startlingly garish pictures in which the photographers have turned the software up to 11 without considering whether or not it makes a better picture. Thus those three letters don't always instill confidence, they usually mean something a little painful to look at.
The HDR mode on the Razr i is fortunately not turned up to 11. Usually it brings out the detail in shadowed areas of your scene and results in a brighter picture. Exactly what you want from a snapshot camera. However, it sometimes produces a picture with a bit too strong an HDR effect, and at other times it has problems mixing the different exposures. So I find it broadly useful, but sometimes capable of getting it wrong
Here are some example pictures: First, an outdoor shot in bright sunlight. HDR above, no HDR below. Probably the camera at its point-and-shoot best, it may not be capturing the nuances of a professional model but as a snapshot camera it produces pictures that are bright and full of detail.
Here the scene is a little more challenging, an overcast day and a tree against the sky. Again the HDR is the upper picture. It's done a good job with the pub, but straight away you can see in the branches of the tree that the HDR algorithm is having problems deciding which exposure to use.
Now we're pushing the camera to the limit with a night-time shot. As expected, there is plenty of noise present in these images. However, the left-hand HDR image does manage to pull out more detail, for instance the car numberplate is legible.
So would I recommend the Razr i to a friend? After all the market is very crowded at that level and there are some real contenders, why buy something a little off-the-wall when you can have a Nexus 4, for example? The answer's simple. I'd recommend the Razr i to someone who wanted a quick phone with a very quick camera and had it on offer as a carrier upgrade. For someone paying up front for a phone I'd suggest they look at getting a phone with a cast-iron guarantee of receiving Android upgrades while its technology can support them.Sorry Moto, you've made a really great phone here, but I still can't forget your cavalier attitude to Android upgrades in the past.
Friday, 4 January 2013
The most valuable piece of code I ever wrote
Thinking about a planned interactive feature for the OxfordWords Blog recently I was reminded of a little piece of Javascript which is probably the most valuable piece of code I ever wrote. Valuable in terms of revenue generated for the customer that is rather than value to me, for it took a very short time to write.
It was a mid afternoon in 2007 or 2008 when one of my customers at the time rang up with an idea for a little feature for his web site. His company is a rather large second-hand vehicle specialist and he's one of those customers for whom I have a lot of respect. No-bullshit, but fair in return and one of those guys you can learn stuff from.
The second hand vehicle business works over the telephone, if they can get you on the phone they're pretty good at persuading you to part with your cash to drive away in one of their machines. Their conversion problem therefore lies in getting the customer on the phone in the first place.
So their site, a large catalogue of vehicles, was and still is plastered with their phone number. No need for a shopping cart or online payments, their industry has enthusiastically gone online but their customers still like to deal with someone directly when parting with cash.
The problem facing my customer was that his conversion rates were still pretty low. Our spiffy site was generating him lots of traffic so he knew the customers were interested, but they were browsing and shopping around rather than giving him a ring in sufficient numbers.
His idea was a simple one. If they stop on the page for a particular vehicle for any length of time, they must be interested in it. So he asked me to make a little pop-up that asked the question "Do you want us to call you about this vehicle?" the first time a customer stopped on an individual vehicle for more than a minute. Fill in your name and number, click the "Yes" button, and an email went off to his salesmen who'd give you a ring.
Coding it took about half an hour. A hidden div containing the HTML form, a little bit of Javascript with a timer to unhide it after a minute, a bit of code to set a cookie so the user didn't get bothered by the form more than once, and an extra address for his form-to-email script. Nowadays I'd use a line or two of jQuery code and probably a fade or something, but back then it was straight Javascript. Still, hardly a big job, and I had it ready for his approval by the end of the day and live on the site the next day.
A second-hand vehicle dealer like my customer buys his vehicles at auction, mostly not very old vehicles in bulk from the fleets run by large corporates. He then services them and gives them a current MOT test and warranty before offering them to his customers. His is the reputable end of the second-hand vehicle market so his customers pay a premium for good quality vehicles with a provable history, something they can't get from dodgy used car lots. He thus has quite a high turnover and running cost, but the margin on each vehicle sold is also fairly large. If he sells a vehicle by a means that didn't cost him much money, he's made a four figure sum.
Hence my half-hour piece of Javascript was the most valuable piece of code I've ever written. Because it provided him with many more conversions from his web site at a very low cost, the first vehicle sold through it paid for it many times over and it made him many thousands of pounds thereafter. I'm guessing over the years it will have generated an astounding amount of money, for even though the company I worked for then has since folded in the recession and the customer's site now runs on a different platform it still features an updated version of my pop-up form.
I'm glad that it was such a small piece of code that did so well for my customer. The customer went away happy and rewarded us with more business and lots of word-of-mouth recommendation, and I learned something important about calls to action and that not all industries fit the same web shop model.
If only all my code proved to be of such value to the people paying for it!
It was a mid afternoon in 2007 or 2008 when one of my customers at the time rang up with an idea for a little feature for his web site. His company is a rather large second-hand vehicle specialist and he's one of those customers for whom I have a lot of respect. No-bullshit, but fair in return and one of those guys you can learn stuff from.
The second hand vehicle business works over the telephone, if they can get you on the phone they're pretty good at persuading you to part with your cash to drive away in one of their machines. Their conversion problem therefore lies in getting the customer on the phone in the first place.
So their site, a large catalogue of vehicles, was and still is plastered with their phone number. No need for a shopping cart or online payments, their industry has enthusiastically gone online but their customers still like to deal with someone directly when parting with cash.
The problem facing my customer was that his conversion rates were still pretty low. Our spiffy site was generating him lots of traffic so he knew the customers were interested, but they were browsing and shopping around rather than giving him a ring in sufficient numbers.
His idea was a simple one. If they stop on the page for a particular vehicle for any length of time, they must be interested in it. So he asked me to make a little pop-up that asked the question "Do you want us to call you about this vehicle?" the first time a customer stopped on an individual vehicle for more than a minute. Fill in your name and number, click the "Yes" button, and an email went off to his salesmen who'd give you a ring.
Coding it took about half an hour. A hidden div containing the HTML form, a little bit of Javascript with a timer to unhide it after a minute, a bit of code to set a cookie so the user didn't get bothered by the form more than once, and an extra address for his form-to-email script. Nowadays I'd use a line or two of jQuery code and probably a fade or something, but back then it was straight Javascript. Still, hardly a big job, and I had it ready for his approval by the end of the day and live on the site the next day.
A second-hand vehicle dealer like my customer buys his vehicles at auction, mostly not very old vehicles in bulk from the fleets run by large corporates. He then services them and gives them a current MOT test and warranty before offering them to his customers. His is the reputable end of the second-hand vehicle market so his customers pay a premium for good quality vehicles with a provable history, something they can't get from dodgy used car lots. He thus has quite a high turnover and running cost, but the margin on each vehicle sold is also fairly large. If he sells a vehicle by a means that didn't cost him much money, he's made a four figure sum.
Hence my half-hour piece of Javascript was the most valuable piece of code I've ever written. Because it provided him with many more conversions from his web site at a very low cost, the first vehicle sold through it paid for it many times over and it made him many thousands of pounds thereafter. I'm guessing over the years it will have generated an astounding amount of money, for even though the company I worked for then has since folded in the recession and the customer's site now runs on a different platform it still features an updated version of my pop-up form.
I'm glad that it was such a small piece of code that did so well for my customer. The customer went away happy and rewarded us with more business and lots of word-of-mouth recommendation, and I learned something important about calls to action and that not all industries fit the same web shop model.
If only all my code proved to be of such value to the people paying for it!
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